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2024 Topps Chrome Elly De La Cruz rookie, No. 44, in a PSA 10 Gem Mint holder
The 2024 Topps Chrome Elly De La Cruz rookie, #44, in a PSA 10. It has sold for around $70 in this grade in 2026 and around $29 in an SGC 10. Card image: eBay listing photo

Everyone Hates PSA. Everyone Still Wants a PSA 10.

PSA handled 70 percent of the cards graded in September. Its 10s still sell for more than double the same card in another company's 10.

By Jeff Newman

The most important fact about a PSA 10 is not the number 10. It is the three letters before it.

Card collectors complain that PSA is too lenient, too slow, too expensive or too hard to read. Some prefer Beckett's subgrades. TAG gives each card a 1,000-point score and a map of its defects. CGC saves its Pristine 10 for cards it calls flawless under magnification. SGC built a following on speed, price and vintage cards.

PSA grades seven of every ten cards

In September, PSA graded 2.46 million cards, about 70 percent of the 3.52 million that GemRate counted across the graders it tracks. CGC graded 962,000, TAG 50,000 and SGC 46,000. GemRate left Beckett out of its September count.

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PSA did that with its four cheapest service tiers still closed and 9 million to 10 million cards waiting in its backlog. Card owners keep sending it more cards than every other grader combined.

Set-level data can be even more lopsided. GemRate's Universal Population Report shows PSA holding 78.4% of grades for 2025 Topps Baseball and 85.6% of grades for 2025 Pokémon Mega Evolution.

Those are a 2025 baseball flagship and a 2025 Pokémon set, the new cards where a newer grader should have its best shot at winning collectors over.

PSA's own rules let a 10 sit off-center

PSA calls a 10 a "virtually perfect" card. Its standards allow a slight printing flaw, front centering of about 55/45 and back centering up to 75/25.

PSA also says grading has a subjective side. Its standards let graders make calls on eye appeal, including rare cases where a card just inside or outside a centering limit gets treated differently because of how it looks.

Condition is partly taste, so that's fair. It also means a PSA 10 isn't always a better physical card than another company's 10.

Other graders do offer more information. Beckett grades centering, corners, edges and surface and can print all four subgrades on the label. TAG's report can include eight subgrades, a 1,000-point score, high-resolution images and marked defects. CGC splits its 10s into Gem Mint and a stricter Pristine.

Top grade

What it requires

PSA Gem Mint 10

About 55/45 front centering, with a slight print flaw allowed

CGC Pristine 10

50/50 centering and no flaws under 10x magnification

BGS Black Label 10

A 10 on all four subgrades, with 50/50 front centering

TAG Pristine

A score of 990 or more on its 1,000-point scale, with each defect marked

All of that information is on offer. PSA still graded 70 percent of September's cards. A collector picking a grader is buying more than a measurement.

A PSA 10 sells for more than double the same card in an SGC 10

2023 Pokemon 151 Charizard ex special illustration rare, card number 199, card front
The 2023 Pokémon 151 Charizard ex #199. Since Sept. 1, it has sold for around $1,400 in a PSA 10 and around $552 in a CGC 10. Photo: Pokémon TCG card art via pokemontcg.io

In 2026, the 2024 Topps Chrome Elly De La Cruz rookie, #44, has sold 87 times in a PSA 10, for around $70. The same card in an SGC 10 has sold eight times, for around $29. The last SGC 10 went for $13 on Aug. 10. PSA 10 copies have sold 17 more times since Aug. 19, mostly around $63.

Both slabs say 10. Buyers paid about $41 more for the PSA copy and bought it about ten times as often.

Pokémon shows the same gap. Since Sept. 1, the 2023 Pokémon 151 Charizard ex #199 has sold 56 times in a PSA 10, for around $1,400, and 13 times in a CGC 10, for around $552. PSA has graded 28,855 copies of it a 10.

Holder

Sales since Sept. 1

Price

PSA 10

56

Around $1,400

CGC Pristine 10

3

$1,625 to $1,906

TAG 10

2

$910 and $1,200

BGS 9.5

6

Around $620

CGC 10

13

Around $552

The order flips at the top of the scale. A CGC Pristine 10 still sells for more than a PSA 10, but the gap has shrunk. In August, Pristine copies sold for around $2,000. In October they sold for around $1,630.

PSA built a network around its grade

PSA started its Set Registry in 2001. By August 2026 it held about 335,000 registered sets, each one a reason for its owner to keep buying PSA slabs that fit.

PSA also runs a daily population report, cert lookup, auction prices, a price guide and links into Card Ladder. In 2024, eBay and Collectors announced a deal that gave PSA the eBay Vault, with plans for a smoother path from grading to storage to an eBay listing.

Each piece feeds the next:

Network effect

Why it reinforces PSA

More submissions

Creates larger population data and more comparable sales.

More PSA sales

Gives buyers cleaner comps and sellers confidence they can exit.

More buyers searching "PSA 10"

Encourages sellers to submit to PSA even when another grader is cheaper.

Set Registry

Makes the holder itself part of collection completion.

eBay and vault integration

Reduces friction between grading, storage and resale.

Higher resale prices

Justifies paying PSA more, which reinforces submission volume again.

A grader that grades more consistently still has to break that loop. A better grade alone won't change the mind of a seller whose buyers search for "PSA 10."

PSA is winning despite the criticism

PSA has taken real hits on fraud, consistency and wait times.

Altered cards have made it through

In 2019, The Washington Post reported on an FBI investigation into an alleged card-altering scheme in which collectors identified cards that appeared to have been altered, resubmitted to PSA and later auctioned. The reporting centered on hundreds of cards and raised a basic problem for any third-party grader: the entire economic promise of the slab depends on catching alterations that sophisticated card doctors want the grader to miss.

The backlog peaked at 12.4 million cards

PSA paused its four Value service tiers in June 2026 after a demand surge pushed its backlog toward 10 million cards. The backlog kept growing into late July, then fell to 8.2 million by Oct. 6 as PSA added capacity, including a new hub in Frankfurt. PSA has committed $200 million to expanding its operations. In September it opened a new Standard tier at $60 a card, with an estimated wait of 90 to 100 business days.

PSA's parent has bought two of its rivals

Collectors, PSA's parent, acquired SGC in 2024. In December 2025 it announced a definitive agreement to acquire Beckett, while saying Beckett would continue as a separate brand with its own grading standards and operations.

A proposed class action filed in April 2026 says the SGC and Beckett deals unlawfully cut competition in grading. Two more collectors joined the suit in August. Collectors has asked the court to dismiss it or send it to arbitration, with a hearing set for Dec. 11.

Neither SGC nor Beckett had caught PSA in decades of grading before Collectors bought them.

"PSA 10" has become a brand name

"PSA 10" is a phrase every collector knows on sight. It's shorthand for the version of a modern card that's easiest to price and sell. A TAG 10 may come with more condition data, a BGS Black Label is harder to get and a CGC Pristine 10 has a stricter standard. None of those facts make them the benchmark.

The holder is part of what you're buying. The De La Cruz and Charizard sales above show buyers paying for it.

So is the PSA 10 premium justified?

For a reseller, usually yes. A PSA 10 sells faster because it has more buyers, more comps and registry demand behind it. The De La Cruz rookie sold 87 times in a PSA 10 this year and eight times in an SGC 10.

For a collector who cares only about the card, often no. If an SGC 10 De La Cruz looks as good to you as a PSA 10, the SGC copy saves you about $41.

For condition sticklers, PSA isn't the top of the scale. BGS Black Label, CGC Pristine and TAG Pristine all sit above an ordinary 10. The Charizard's Pristine sales show buyers will pay for that, though less than they did in August.

Buyer

Is the PSA premium justified?

Reason

Short-term reseller

Usually

Liquidity and buyer recognition can outweigh grading-cost savings.

Long-term investor

Often

PSA is the benchmark most likely to remain easy to price and sell.

Pure collector

Depends

The discount in another holder may buy a better card for the same money.

Condition perfectionist

Not necessarily

Other companies have higher or more granular top-grade tiers.

Cross-grade arbitrageur

Potential opportunity

A discounted non-PSA slab may be valuable if the underlying card can cross into PSA at the desired grade.

Beating PSA takes its own buyers and sellers

The hobby has waited for a rival to beat PSA by being cheaper, faster, more open or more high-tech. Each of those wins some customers, but none has broken the benchmark.

A real threat needs its own market. That means enough supply that buyers see comps everywhere, enough buyers that sellers stop fearing a discount, a marketplace where grading is one step of the sale and a grade collectors search for by name.

Until then, sellers will keep grading with PSA because buyers pay more for it. Buyers pay that premium because they expect to get it back when they sell.

What I'd do

If you're buying a modern card to keep, look at the CGC and SGC 10s first. The Charizard ex costs around $552 in a CGC 10 and around $1,400 in a PSA 10. If you plan to sell within a year, pay up for PSA, because that's the slab the next buyer is searching for. And watch Dec. 11, when a judge hears Collectors' request to throw out the antitrust suit over SGC and Beckett.

  1. GemRate, "September 2026 Grading Recap," Oct. 1, 2026. Graders counted handled 3.52 million cards: PSA 2.46 million, CGC 962,000, TAG 50,000 and SGC 46,000. Beckett was not included in the September results. CGC's count includes about 60,000 semi-rigid AUTH cards. https://www.gemrate.com/september-2026-recap↩↩2

  2. PSA Backlog Tracker, psacard.com/info/backlog-tracker, read 19 October 2026. Entries: approximately 12.0 million on 30 June 2026; 11.0 million on 14 July; 12.4 million on 28 July; 11.85 million on 11 August; approximately 10.9 million on 25 August; 9.9 million on 8 September; approximately 9 million on 22 September, when PSA reported its Frankfurt facility newly opened; 8.2 million on 6 October, across six global hubs.↩↩2

  3. GemRate Universal Population Report, 2025 Topps Baseball, updated Aug. 25, 2026. PSA share of grades 78.4%. gemrate.com↩

  4. GemRate Universal Population Report, 2025 Pokémon Mega Evolution, updated Aug. 26, 2026. PSA share of grades 85.6%. gemrate.com↩

  5. PSA, Grading Standards. PSA 10 is defined as "virtually perfect"; standards permit approximately 55/45 front centering and a slight printing imperfection if overall appeal is not impaired. psacard.com↩

  6. PSA, "The Importance of Eye Appeal and Subjectivity in Grading," within PSA Grading Standards. PSA describes grading as partly subjective and permits grader judgment based on eye appeal in borderline cases. psacard.com↩

  7. Beckett Grading Services, current grading standards. BGS evaluates centering, corners, edges and surface; Black Label Pristine 10 requires four 10 subgrades. beckett.com↩

  8. TAG Grading, current Standard service and DIG report documentation. TAG offers 1,000-point scoring, defect annotations, subgrade metrics and high-resolution imaging on applicable service levels. taggrading.com↩

  9. CGC Cards, current grading scale. CGC Pristine 10 requires 50/50 centering and is reserved for cards that are virtually flawless to the naked eye and meet its stricter magnified standard. cgccards.com↩

  10. CardWire sales records, completed sales on eBay, Fanatics Collect and Goldin, retrieved Oct. 19, 2026. 2024 Topps Chrome Elly De La Cruz #44 base: 87 PSA 10 sales from Jan. 1 to Oct. 11, 2026, median $70; 17 PSA 10 sales from Aug. 19 to Oct. 11, median $63; 8 SGC 10 sales from Jan. 23 to Aug. 10, 2026, median $29, the last for $13 on Aug. 10; 3 CGC 10 sales in 2026, median $26.↩

  11. CardWire sales records, completed sales on eBay and Fanatics Collect, retrieved Oct. 19, 2026. 2023 Pokémon Scarlet & Violet 151 Charizard ex #199 from Sept. 1 to Oct. 19, 2026: PSA 10, 56 sales, median $1,400; CGC 10, 13 sales, median $552; BGS 9.5, 6 sales, median $620; TAG 10, $910 on Oct. 5 and $1,200 on Oct. 15; CGC Pristine 10, $1,906 on Sept. 3, $1,632 on Oct. 4 and $1,625 on Oct. 8. CGC Pristine 10 copies sold for $2,000 on Aug. 9 and $1,950 on Aug. 16.↩↩2

  12. GemRate PSA population count, read Oct. 19, 2026. Pokémon 151 Charizard ex #199: 106,181 graded, 28,855 PSA 10.↩

  13. PSA Set Registry, current registry totals and history. Established in 2001; approximately 335,000 registered sets as of August 2026. psacard.com↩

  14. eBay Inc., April 10 and May 16, 2024. eBay and Collectors announced a commercial agreement, PSA's acquisition of the eBay Vault and integrated grading, vaulting and selling plans. investors.ebayinc.com↩

  15. The Washington Post, July 18, 2019. Reporting on the FBI investigation into alleged alteration of valuable cards that were later graded and auctioned. washingtonpost.com↩

  16. PSA, May 28, 2026 service update. PSA paused Value tiers after a submission surge and announced a $200 million infrastructure investment. psacard.com↩

  17. PSA, "PSA Opens New Standard Service Level and Begins Grading in Europe," psacard.com, September 9, 2026: Standard at $59.99 per card from September 14, an estimated 90 to 100 business days, a $1,000 maximum insured value, processed behind existing Value and Bulk orders. The Regular tier was renamed Priority at $79.99.↩

  18. Sports Collectors Daily, Feb. 29, 2024. Collectors Holdings, PSA's parent, acquired SGC; SGC said it would remain an independent grading brand. sportscollectorsdaily.com↩

  19. Collectors, Dec. 15, 2025. Collectors announced a definitive agreement to acquire Beckett and said Beckett would remain a separate brand with its own grading standards and operations. collectors.com↩

  20. Bloomberg Law and Law360, April through June 2026. A proposed class action alleges Collectors' SGC and Beckett transactions violated federal antitrust law; Collectors has moved to dismiss. news.bloomberglaw.com↩

  21. Michael Rasmussen v. Collectors Holdings, Inc. et al, US District Court for the Central District of California, case number 8:26-cv-00897, filed 14 April 2026 before Judge John W. Holcomb, docketed as an antitrust action. The complaint alleges roughly 80 percent combined grading share and seeks divestment of SGC and Beckett. Collectors filed a motion to compel arbitration and a motion to dismiss on 8 June 2026, describing the complaint as "long on rhetoric but devoid of substance" and arguing that expanding capacity through acquisition amid surging demand is "a textbook example of a procompetitive response, not an antitrust violation." Plaintiffs amended the complaint in August 2026, adding Erick Azarian and Andrew Fedynyshyn and California Unfair Competition Law claims. Collectors filed renewed motions to compel arbitration and to dismiss on 21 September 2026, set for hearing on 11 December 2026, per Value Added Resource, 23 September 2026. Docket via Justia; motion practice as reported by Value Added Resource.↩

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